Who are Boo Papers? They are a bamboo toilet paper company located in Montreal, Canada who primarly sell their product online. This was a collaboration with a long time friend and ex-Colleague, Maysaa Abi Nader who brought forth her witty humor that was showcased in the copywriting across the brand and logo.
The client asked for a quirky, approachable, and bold eye catching design for a new line of bamboo paper, and we delivered! We called this the ‘tattoo sleeve option’ because of how the illustrations were placed on the box to mimic a tattoo sleeve effect. The rough around the edges doodle-like illustrations consisted of all things bathroom related and were created in a way to produce a continuos pattern.
![]()
The client asked for a quirky, approachable, and bold eye catching design for a new line of bamboo paper, and we delivered! We called this the ‘tattoo sleeve option’ because of how the illustrations were placed on the box to mimic a tattoo sleeve effect. The rough around the edges doodle-like illustrations consisted of all things bathroom related and were created in a way to produce a continuos pattern.
Initial sketches of the doodles to create a continuous pattern.
Final packaging in French and English
Doodles were also printed on craft paper for individual packaging
Stickers designed for promotional/giveaway materials
An insert that gets delivered with the product that speaks about who boo. are and the core benefits of their toilet paper.